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Media Inclusivity Consultation Service

PICCK offers a no-cost Media Inclusivity Consultation Service to any contraceptive care provider or practice affiliated with a Massachusetts birth hospital. This state-wide service aims to address the need for materials that are easy to navigate, welcoming, and inclusive to all genders, people of all sizes, people of all literacy levels, and in multiple languages.

What is the Media Inclusivity Consultation Service?

The Media Inclusivity Consultation Service reviews materials that are patient-facing to assess how the materials could be improved to be more inclusive and accessible. The PICCK team is able to review websites, pamphlets, intake forms, and other patient-facing written materials. We can also conduct a secret shopper assessment of your call center or reception protocols. Materials will be assessed for gender, sexual orientation, race, ethnicity, culture, ability, and size inclusivity; as well as language accessibility for those with low health literacy (most US adults). Upon review of the materials, the PICCK team will propose practical recommendations for improvement. The service is completely free. 

Why this service needed

Having materials that are inclusive and accessible is important to ensure a practice is welcoming to all people. Without inclusive materials, people may not feel welcomed or confident that they will be heard and understood if they seek contraceptive services at your practice. This can prevent patients from receiving the care that they need and cause negative health outcomes. It can be challenging to recognize if media excludes groups of people, especially since exclusion is often unintentional. The Media Inclusivity Consultation Service will critically assess your practice’s patient-facing materials to support you in increasing access to care. 

How to receive a media inclusion review and the process 

  • If you believe you and/or your practice could benefit from a review of your patient-facing materials, please submit a request in the form below. 
  • A PICCK team member will be in touch within five days. 
  • A 30-minute call will be scheduled to discuss what materials you would like reviewed, our process, and how we can support you in fostering a more inclusive practice and increasing access to contraceptive services. 
  • You will send your media to us for review or determine a phone number to call for secret shopper services.
  • Review will be conducted by a PICCK staff member or clinical trainer depending on the material content and by a member of our Community Advisory Board. This dual review is important to include both clinical and patient perspectives.
  • The team will set up a 30-minute call with you to report their assessment and will provide feedback in writing. PICCK can work with you to determine if your practice needs further support to adapt materials and improve inclusivity. 

Who can participate 

All providers in the state of Massachusetts that provide contraceptive care are welcome to participate. You do not need to be a PICCK-partnered hospital to participate. This service is available to practices that are affiliated with hospitals. 


We ask that you complete a survey within 3 months of receiving our recommendations to report any changes you have made to patient-facing materials. 


There is no cost to use the Media Inclusivity Consultation Service. If you are interested in learning more or participating, complete the form below. We are happy to talk through any questions with you before, during, and after using our service.  

Additional Resources: Patient Education and Resources Toolkit